One of Parametric’s Core Values is a commitment to an inclusive culture. One way the company used to honor that commitment was by holding itself accountable to its goals and being transparent about its progress (or lack thereof) in a Diversity, Equity, and Inclusion Annual Report. 2023 was the final year this report was published and I had the honor of working closely with stakeholders, copywriters, and social media managers to create the report itself as well as imagery for internal and external promotional campaigns.

The DEI Annual Report is an interactive PDF with navigational links to each section in the table of contents. All charts, graphs, and infographics were created by myself with data shared by Parametric’s research team. For the external campaign I created four images to correspond with four posts for LinkedIn promoting the report and inviting the public to visit Parametric’s website and download it to read at their leisure. The internal campaign was featured on Parametric’s employee intranet and included a hero banner with a CTA to download the report.